"Executive VP - Marvel Entertainment"
"Beginning in 2000, Rubenstein oversaw the establishment of Sony Pictures Digital Entertainment’s on-demand movie initiative to offer theatrically released motion pictures via digital delivery for broadband Internet users.
From concept to working technical trials, Rubenstein directed the project (developed under the name Moviefly), which ultimately became Movielink, a groundbreaking partnership among five studios."
"Rubenstein helped to develop Sony Pictures Digital’s "Movies on Memory Cards"
"Before the establishment of Sony Pictures Digital Entertainment, Rubenstein was vice president, marketing, Columbia TriStar Interactive.
In this role, he managed the strategic implementation of media planning, promotional and creative advertising campaigns for more than 100 film"
"Rubenstein was recently included on the highly regarded "Digital 50" list, a distinction given to fifty new media innovators by The Producers Guild of America’s New Media Council and The Hollywood Reporter."
Source of Ira Rubenstein Post
http://www.imediaconnection.com/profiles/iMedia_PC_Overview.aspx?ID=2703
MovieFly LLC was built on the iViewit Technology
http://www.douglaschey.com/2011/02/moviefly-llc-becomes-movielink-llc-to.html
http://www.douglaschey.com/2011/02/moviefly-llc-becomes-movielink-llc-to.html
Posted Here by
Crystal L. Cox
Investigative Blogger
Crystal@CrystalCox.com
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